20 Years of Design for AllThe 20 Years of Design for All collection was Target’s love letter to it’s long history of designer collaboration. Target was the first major retailer to bring high-design to the masses with Michael Graves in 1999. Since then, there have been over 150 collaborations. Namesake designers such as Missoni, Lilly Pulitzer, Proenza Scholer, and Rodarte have brought their vision to the Target guest. In 2019, Target re-released a special selection of items from it’s archive. The identity for the Design for All collection was used in packaging, advertising, in-store marketing, and a companion book published by Rissoli.

Completed at Target