20 Years of Design
COMPLETED AT TARGET
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IDENTITY, PACKAGING, ART DIRECTION
The 20 Years of Design for All collection was Target’s love letter to it’s long history of designer collaboration. Target was the first major retailer to bring high-design to the masses with Michael Graves in 1999. Since then, there have been over 150 collaborations. Namesake designers such as Missoni, Lilly Pulitzer, Proenza Scholer, and Rodarte have brought their vision to the Target guest. In 2019, Target re-released a special selection of items from it’s archive. The identity for the Design for All collection was used in packaging, advertising, in-store marketing, and a companion book published by Rissoli.
Artesa Vineyards and Winery
COMPETED AT MUCHO
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IDENTITY, PACKAGING, ENVIRONMENTAL
Artesa Vineyards and Winery is a member of the Codorníu family, the oldest winemaking family in Spain. This Napa Valley winery stays true to it’s Spanish roots by producing some of the best domestic Spanish blends in the Los Carneros region. The new identity for Artesa is based around a simple geometric A, drawn from the architecture of the winery. The graphic A becomes a window, frame, and pattern in the multiple applications of the logo in packaging, print, and environment of the vineyards.
Coda is a cloud-based document builder with user created tools. Docs are made with tables, lists, calenders, and endless other blocks of data. These docs put the powerful flexibility of coding into the hands of project managers, small business owners, and to-do list makers. A full identity sytem was developed with the internal creative team including logo, illustration style, and motion use.
For the 2018 Frameline Film Festival, Mucho worked with copywriter David Begler to concept the campaign “Genre: Queer.” This line was expanded to multiple supplemental taglies used across festival collateral. The trailer for the festival used these taglines paired with Of Montreal’s “lets relate.”
Technometal is a metal manufacturing facility in San Rafael, California. The logotype uses the Cut typeface from MuirMcNeil, referencing the precision in lazer cutting metal. For the business card, the type was etched and lazer-cut from a thin piece of metal–using no ink.
Along with the studio Hey in Barcelona, Mucho developed a master illustration style and library to use across PayPal. The illustration system comprised of glyphs, symbols, and heros. Using the same basic shape across all three, the amount of detail is varied per size limitation. These illustrations are used in print, digital, and environmental applications across the enterprise.
Raden was a smart luggage company aiming to simplify the traveling experience. The mark for Raden is drawn from the shape of the luggage handle and, working alongside the product designer Kenneth Sweet, was applied throughout the product.
The rebrand of Frameline (the longest running LGBTQ film festival) was introduced at Frameline40 with a high-energy trailer. The trailer uses descriptors of the new identity “inclusive” “vibrant” “provoking” and of course “queer.” along with the Hercules and Love Affair track “Do You Feel the Same?”
Hillary for America
Proposal for extension of the Hillary 2016 Presidental campaign branding. A poster series, animation, and swag applications were proposed. The pin was selected by the campaign to be sold on official campaign website.
Tina Frey Designs
Tina Frey is a Bay Area based artisan of beautiful resin homegoods. Each items she makes is soft and organic in nature, so the identity was developed to reflect this. The mark for Tina Frey uses two reflected shapes and a single crossbar forming a t and f. This mark was applied to stationary, posters, linens, and packaging that were also designed alongside the identity.
COMPLETED AT EVERLANE
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Working internally at Everlane to solidify and expand the brand for the growing start-up. Developing digital campaigns and packaging expressions of the (then) online-only clothing company.
Yeongwa Koren Film Today
COMPLETED AT SVA
The Yeonghwa Koren Film Today festival was MoMAs celebration of contemporary filmmaking from Korea. Two graphic elements were used in the identity: subtitles and the filmstrip. The filmstrip became a flexible holding shape for information and flexed into various formats, including the entry wristband.
Minneapolis, MN based designer
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Brand Design Lab, Target
Senior Graphic Designer