JEFFREY IACOBONI


ABOUT




I’m a designer and art director who 
builds system-driven brand identities across mediums and applications.





I’VE WORKED WITH



TARGETMUCHOEVERLANEPENTAGRAM

TINA FREY DESIGNS

Identity for a San Francisco-based designer of hand crafted plates, vessels, bowls, utensils and homeware from colorful resin and metal. The mark is formed from reflected shapes inspired from Tina’s work.

Studio: Mucho
Image Credits: Mo O’Neal, Bruce Damonte
Website Development: Sons & Co

FRAMELINE41

Trailer for the 41st Frameline Film Festival. The campaign celebrated the wide spectrum of generes represented in the festival. 

My Role: Designer, Animator, Art Director
Designer: Cody Maemori
Studio: Mucho
Copywriter: David Begler
Music: “Lets Relate“ by Of Montreal

20 YEARS OF DESIGN FOR ALL
















The 20 Years of Design for All collection was Target’s love letter to it’s long history of designer collaboration. Target was the first major retailer to bring high-design to the masses with Michael Graves in 1999. Since then, there have been over 150 collaborations. Namesake designers such as Missoni, Lilly Pulitzer, Proenza Scholer, and Rodarte have brought their vision to the Target guest. In 2019, Target re-released a special selection of items from it’s archive. The identity for the Design for All collection was used in packaging, advertising, in-store marketing, and a companion book published by Rissoli.

My Role: Lead Designer, Art Director
CCO: Todd Waterbury
CD: Beth Lowry
ACD: Ariel Carter
Designers: Anthony Lane
Copywriter: Cari Kidd
Production Designer: Helena Schraff
Project Manager: Beth Simmons
Photographer: Josh Grubbs





TABITHA BROWN X TARGET


As Tabitha herself says: “like so, like that!” I created the logo and packaging system for the Tabitha Brown for Target collection, an ongoing collection spanning housewares, food, and apparel. The system celebrated the bright color and patterns Tabitha is known for. Also gold foil. Lots of gold foil. 

My Role: Lead Designer
Creative Director: Beth Lowry
Designers: Mandy Mills
Project Managers: Rachel Walker, Ellen Boldt 
AD: Matt Bakken, Jarilyn Fahrendorff
Copywriter: Kendra Kabasele
Photographers: Rod Komis Katie Holm, Danielle Gernes




FRAMELINE40

Trailer for the 40th Frameline Film Festival, announcing the new identity for the organization.  

My Role: Designer, Animator
Designer: Luke Robertson
Studio: Mucho
Music: “Do You Feel the Same?” by Hercules & Love Affair

CODA

Coda is a cloud-based document builder with user created tools. Docs are made with tables, lists, calenders, and endless other blocks of data. These docs put the powerful flexibility of coding into the hands of project managers, small business owners, and to-do list makers.  I developed a full identity system that was implemented by the internal creative team.


My Role: Creative Direction
Coda CD: Laura Tsunoda

ROWING BLAZERS X TARGET


Rowing Blazers x Target was a limited time collection of apparel, home, and outdoor items designed in collaboration with the NYC-based brand. Known for its quirky, colorful take on the classics, the brand has redefined old-school American style. The varied collection was united under the tagline “A Club for Everyone.” To play off this, a club shape was incorporated into every package – therefore, everyone got a club.

My Role: Lead Designer, Art Director
Creative Director: Beth Lowry
ACD: Andrea Hyde
Photographers: Lauren Krysti

RADEN
























Identity for the smart luggage start-up. Raden delivers a seamless travel experience by pairing the world’s best materials with technology. A built in charger, integrated scale, and location awareness technology working with your mobile device. Simplifying the travel experience.

My Role: Lead Designer
Studio: Mucho
Copywriter: David Begler
Product Designer: Kenneth Sweet



j.iacoboni@gmail.com

@jiacoboni